Digital Platform SEO: Understanding How SEO Works
By optimizing your content for search engines, you can increase your chances of ranking higher in search results. Organic search is very effective because people who find your content will actively search for it. This means that good quality content will lead to increased engagement and conversation on social media.
SEO is a great way to save costs and increase your visibility for greater long-term potential. Unlike paid advertising, where your reach stops the moment you don’t pay anymore. Whereas search engine optimized content can continue to get visitor traffic for months to years after its original creation. It takes more initial effort and may take a while to see results but it’s worth the wait.
SEO techniques on the website will increase visitor traffic far more on the first page. Visitors will visit your website if your website successfully implements SEO and will appear on the first page of search engines. Users will automatically choose the website that they see for the first time to get information that is faster, correct and credible. Websites that appear on the first page will have higher customer trust.
By utilizing SEO on your website, you will get relevance and target accuracy. Search engines will direct visitors to their desired destination by entering keywords. This will make the website or content that you create more in line with the expected target.
Search engines or search engines have the main task of filtering the requests that you input, namely crawling, indexing, processing, calculating relevancy, retrieval, and ranking. Crawling is the main process carried out by search engines. Search engines will crawl with the aim of gathering detailed information from a website. This process is carried out by bots which continuously collect website details such as pages, titles, keywords, images and internal links on the website.
After the search engine crawls, the data will be stored in the search engine database with certain keywords. Pages that have not been indexed will not appear in search engines. At the processing stage, the search engine will receive requests from users with input keywords that are typed into the search engine. Then the engine will do a keyword comparison by comparing websites indexed in the search engine database.
The fourth is calculating relevancy which is a comparison of website pages that have previously been indexed to find websites with relevant keywords according to user requests. The more relevant the website, the more likely it will appear on the main page of search engines.
In the retrieval stage, the search engine provides website pages that are relevant to the user’s request. Each search engine has a different algorithm for determining which page will appear on the first page. Each search engine has a different algorithm, therefore different search results will be displayed even with the same keywords.
Search engines will not be arbitrary in positioning search rankings. The search engine will carry out the above process to display relevant pages for users with relevant keyword input. This is very closely related to SEO (Search Engine Optimization) where the more relevant the website page, the more likely it is to get the top ranking.