Types of SEO: Understand the Basics Before Using on Your Website

On-page SEO is the process of optimizing elements on website pages to increase your website’s ranking and presence in search engine search results. This includes optimizing elements such as title tags, meta descriptions, content structure, use of keywords, header tags, URLs, internal linking, fast page loading and much more.

Implementing effective on-page SEO can maximize the likelihood that search engines will find and understand your content, and help to increase the relevance and authority of your site. This can help increase traffic and convert more visitors into customers.

However, it’s important to remember that on-page SEO isn’t the only factor to consider to improve your site’s ranking and presence on search results pages. Other factors such as backlinks, social media, and off page SEO tactics are also considered.

Off page SEO is a series of activities or strategies carried out outside the website to increase the position and authority of the website in search engines. These activities include link building, social media marketing, guest blogging, forum posting, and so on.

The purpose of this off page SEO is to increase the credibility and popularity of the website in the eyes of search engines and internet users. With an effective off page SEO strategy, websites can get more organic traffic and increase sales of the products and services offered.

Overall, off-page SEO includes actions to increase site authority and reputation through quality link building (embedding backlinks), presence on social media, engagement, and promotion through other online media. By implementing off-page SEO, your website will have high credibility so that it will gain the trust of Google to be
placed in the top rankings.

The third is technical SEO, the process of optimizing the technical parts of a website to improve site performance in search engines. This includes aspects such as site structure, server settings, and optimization of HTML, CSS and JavaScript code. An example of a technical SEO strategy includes URL structure optimization. The generated URL should be easy for both humans and search engines to read, so that it can be used as secondary information from the page. Increase site speed, search engines prefer websites that load quickly. Ways to increase site speed include
compressing images and files, reducing the size of HTML/CSS/Javascript documents, and using fast website hosting.

Responsive website design provides a good user experience on desktop, tablet and smartphone screens. Then it is also important to create a sitemap, a sitemap can help search engines understand the structure of your site and can increase the likelihood of the entire site being indexed.

Finally, there is schema markup, schema markup is a type of data structure that is added to website pages to help search engines understand the content contained therein. Schema markup provides additional information about a website that search engines will use to improve search results and provide more relevant results to users.

Some of the types of data that are commonly included in Schema Markup are local businesses, reviews, food recipes, events, product descriptions, prices and company addresses. You can add schema markup to your website by adding it to the HTML code on your website pages. By implementing the right technical SEO strategy, a website can improve performance and achieve higher rankings in search engines.