At first, social media was just a platform for sharing static content like photos and text. But with the advent of live video, that all changed. The existence of this feature provides flexibility for users to present content in real-time, so that the interaction between content creators and audiences becomes more direct and personal.
With live video, companies and private users can live stream events, seminars, tutorials, and other important moments. This allows the audience to feel more involved, as if they were physically on the scene.
Prior to the advent of live video, interaction on social media was generally limited to comments under posts or private messages. However, with live videos, theinteractions become more intense and spontaneous. Viewers can send questions, leave comments, or send emojis in real-time. So much participation makes the interactionmore valuable and meaningful. Companies are starting to take advantage of this feature to communicate directly with their customers, conduct question and answer sessions, or launch exclusive new products.
In the live video era, information sharing has become faster and more efficient. If previously you had to wait for news on traditional media or official websites, now youcan follow live videos from news sources, public figures or influencers to get the latest information. This also has an impact on how viral content spreads. Interesting and shocking live videos can quickly spread around the world in a matter of seconds, creating a viral phenomenon that is the talk of the world.
Major changes have also taken place in the field of marketing. Marketers recognize the huge potential of live video in reaching their target audience in a more intimate and authentic way. By holding live question and answer sessions, behind-the-scenes, or giveaways, companies can build stronger connections with their customers. Even for small businesses, live video is a very effective tool to expand market reach and reach potential customers directly. This opens up new opportunities for businesses to compete more fairly in the digital marketplace
The e-commerce industry is undergoing major changes with the advent of live video. Online stores are starting to utilize live video as a means to market their products directly to potential buyers. In live sessions, shoppers can ask questions, view products from multiple angles, and even ask sellers for recommendations. This helps overcome the constraints of online shopping, where shoppers are often hesitant because they can’t physically see the product. With live video, the shopping experience is closer to the shopping experience in a physical store.
Live video also opens up new opportunities in education and training. Educational institutions are starting to hold live online classes and seminars, which students from all over the world can participate in. This broadens access to knowledge and experience, without being limited by distance and time. Not only educational institutions, but also instructors and experts in various fields can take advantage of live videos to share their knowledge globally. This has a positive impact in advancing the world of education and helping many people learn new things.
2017 was a historic moment for social media with the advent of live video. These features have changed the way we interact, share information, do business and learn. The use of live video has opened up new opportunities in a variety of fields, including marketing, e-commerce, and education.
The advent of live video has brought a new dimension to the social media experience, where everything is more real-time, intense and personal. Users can feel more engaged with content and brands, while companies can strengthen relationships with their customers.