Augmented Reality Goes Social, Instagram & Snapchat Filter Effects Take Off in 2017
Before we discuss more about the AR phenomenon on social media, let’s first understand what Augmented Reality is. AR is a technology that combines the real world with virtual elements, creating an immersive experience for users. Users can view virtual objects that appear real in their physical environment, creating engaging and entertaining interactions.
In 2017, the use of Augmented Reality technology has increased rapidly. Not only in the world of games and entertainment, but also in various industries such as e-commerce, education and marketing. Its unique and creative advantages make many companies vying to integrate AR into their business strategy
One of the most historic moments in the AR world was when Instagram launched “Filters” in 2017. This feature allows users to add interesting visual effects to their photos and videos before uploading them to the platform. Users can transform into cute characters, add decorations, or even create unique illusions that seem to be in a fantasy world.
Instagram filters have quickly become a viral trend among social media users. Its ability to create interesting and entertaining content captivates thousands and even millions of users every day. Various celebrities, influencers and even big brands are getting in on this trend to grab the attention of their audience.
Before Instagram, Snapchat was a pioneer in introducing Augmented Reality to social media users. Through its “Lens” and “Geo filters” features, Snapchat allows users to embed AR elements in their photo and video content. For example, users can add funny animal faces or unique environmental effects that describe the location they arein. The appeal of AR on Snapchat is especially felt by the younger generation. Teenagers and millennials are very enthusiastic about creating creative content using Lens and Geo filter. This makes Snapchat a very popular platform among the younger generation.
AR in social media has created new ways for users to interact with content and with other users. For example, sharing photos with funny effects makes conversations more fun and invites more participation from friends and followers.
Marketing companies recognize the huge potential offered by AR in creating unique and emotional experiences for consumers. They are using AR technology to create innovative and effective marketing campaigns, increase brand awareness and engage customers in an unprecedented way.
With the rapid development of technology, AR is projected to further change the paradigm of digital content on social media. Users will be increasingly involved in the experience of sharing and interacting with the virtual world through increasingly sophisticated AR technology. The e-commerce industry will also continue to experience transformation through AR integration. Users will be able to try products virtually before deciding to buy them, reducing purchase risk and increasing customer satisfaction.
In education, AR has brought about a revolutionary change in the way we learn. The use of AR in learning can help students understand complex concepts through interactive and fun visualization. This is also true in professional training, where AR can provide immersive, hands-on experience without having to engage in high-stakes situations.
Augmented Reality has revolutionized the way we interact with social media. The use of Instagram and Snapchat filter effects has brought AR into the hands of millions of people around the world and created a significant social impact. The development of AR continues and presents unlimited potential in various areas of our lives.
